University of Derby Case Study - Quba Digital Marketing
We recommended e-mail marketing solution that would enable the marketing department at Derby to manage and send their own campaigns
We had been working with Derby on their Pay per Click marketing campaign when we identified there was a problem with their communications strategy. Derby was not communicating with potential students after they had requested a prospectus.
We recommended they implement our self managed e-mail solution 'Quba Mail' to help them develop an effective in house communications strategy to ensure potential new students are kept informed about student life at Derby and don't fall through the net.
With Quba Mail Derby are able to create stunning HTML e-mails from a range of templates, manage their database and the delivery of their campaigns as well as produce detailed reports that include open rates, click through rates and user data.
Currently, the University of Derby use Quba Mail for all their communications with new and existing students. Communications range from newsletter to promoting struggling courses, student events and student life at Derby.
Derby send on average over 30,000 e-mails a month, all of which are well received judging by their above industry average open rates and click through rates.
At present, there are eight departments using Quba Mail within the University, including the admissions department and marketing department, and Derby has seen an increase in successful applicants since adopting Quba Mail.
There has also been a substantial increase in attendance for student events promoted through Quba Mail.
