Pharmacy2U Case Study - Quba Digital Marketing
Pharmacy2U is the UK's biggest online pharmacy, and the first to offer an online prescription service supported by the NHS. We already knew this because we worked with them to create their website in the first place. So who better to help direct visitors to the site than us?
We knew that the site was technically as accessible as it could be. Our tech guys saw to that. So now it was the turn of our dedicated online marketing team to show what they can do. Using state of the art bid management software we set into action an extensive Search Engine Optimisation and Pay Per Click campaign of over 8000 constantly evolving keywords on Google, MSN and Yahoo.
As the site began to rank well, we reduced the investment in expensive generic terms and tailored to list to include more specific terms that were highly likely to convert into sales. The website now sits on the golden page one of Google for over 137 generic terms and over 200 specific ones.
The Pharmcy2u site was designed by Quba New Media
