Natural Search Engine Optimisation from Quba Digital Marketing

Let's start with some all-important stats. 76% of all web users search for what they want instead of going directly to it. 90% of them do not look beyond the first 30 search engine results. That's why search engine optimisation isn't a luxury, it's a necessity.

At Quba we have the experience, the people and the technology to make your site visible to the world. So let us help you get to the top of the list. And in the process you'll find out why we're the top people to work with.

The full service

The objectives of any Search Engine Optimisation are pretty straightforward, even if the skills and technology needed to do it are mind-boggling. Of course, the obvious place to start is to let our search engine experts optimise the site to make sure it is indexed efficiently. Put simply, making sure search engine software can find the right keywords in the right areas of the site. But we think there's more to being found than that.

Here are some of the steps we take to make sure you get the most out of us and your site.

Competitor analysis

It's only natural to want to be above your competition. So before we start we undertake a detailed analysis of your competitors' online activity and their search engine performance. What we learn here can make a big difference to how we optimise your site later.

Keyphrase profiling

This is not just about understanding you and your business, but also getting under the skin of the market too. How you describe yourself and what the customer may type in to try and find you may be two totally different things. That's why we make sure we have both covered.

Keyword density

Having the right number of the right kind of searchable keywords on your site is a balancing act. Too few and the search engine may overlook your site. Too many and it will appear as spam. Luckily, we know to get the balance just right.

Code Validation

As part of the service, we will check the code for every page of your site for broken links, invalid and superfluous code. All these affect performance and confuse search engine software.

Landing pages

Sometimes it is advisable to increase the density of keywords on the landing pages. We can create these, making sure all the clever indexing is behind the scenes so they are really easy for search engines to find as well as maintaining the look and feel of your site.

Submission

This is a really important part of the whole search engine optimisation process. We will submit your site to the key UK search engines. We also build a XML site map that is submitted to Google.

Report and refine

Detailed monthly reports, measuring progress and keeping you up to date with the latest search engine developments are all part of the service. But we don't just report, we act too. We will continually refine your site to make sure all pages are indexed accurately.

Link Building

To boost the number of incoming links to your site, we will contact Webmaster on your behalf to request one-way links to your site. Ask us about this as part of your search engine optimisation package.

Call us today to discuss your campaign on 0114 279 7779 or e-mail dbristow@quba.co.uk